LIUM ORIGINAL IDEAS · MADE FOR ONE BRAND
BACK TO IDEAS

Demonstration film · Music: Doors Closing by LIUM Music

THE FOUR

BIOME 01 SOUND: a black disc-shaped bottle on warm stone
BIOME 02 AIR: a spherical glass bottle on warm stone
BIOME 03 FLUID: an iridescent organic bottle on warm stone
BIOME 04 CONCRETE: a glass and stone cube bottle on warm stone

Four states and four fictional bottles, designed by LIUM to show the range of the idea. Only SOUND and CONCRETE were filmed.

IDEA 02 · BIOME AVAILABLE FOR ONE BRAND

Imagine this
for your brand.

BIOME is built on one rule: one spray, one change of state.

We imagined four states (sound, air, fluid and concrete) and filmed two of them. In SOUND, a sound wave turns a white outfit black. In CONCRETE, a quiet yoga session hardens into leather and red lips.

The bottles and fragrances are fictional, and the two films are demonstrations. For your brand, we create four new variations of the rule, built around your products under one art direction.

€7,900 STANDARD SET

NOW BOOKING: NOVEMBER

One idea. One brand.

Make it yours

Tell us about your brand. No commitment.

WHAT'S INCLUDED

CREATIVE REINTERPRETATION
The rule rebuilt around your brand: four changes of state, designed for your products and your audience.
FOUR SHORTS
Four short films of 10 to 20 seconds for social ads, each a variation of the same rule. Each one can have its own model, setting and transformation, within one visual system.
ONE CREATIVE DIRECTION
One creative direction connecting four distinct transformations.
YOUR PRODUCTS
Your real bottles, one per short, built from approved packshots or 3D references. Final accuracy depends on the references supplied.
NATIVE FORMATS
9:16 · 16:9 · 4:5, each framed for its format.
CAMPAIGN IMAGERY
Up to 4 stills derived from the approved shorts.
EDIT & SOUND
Edit, sound design and cleared music.
REVISIONS
2 rounds of revisions on the set.
WHAT STAYS

The rule: one spray, one change of state.

WHAT CHANGES

Your products, your world, your models, and the states themselves.

HOW IT WORKS

01 · RESERVE
50% secures the idea and your production window.
02 · APPROVE
We design your four variations and the art direction; you approve them before production starts.
03 · RECEIVE
We make the first short for your approval, then complete the set. 2 rounds of revisions, delivery within 4 weeks from creative direction approval, balance on delivery.

BIOME is reserved for one brand only. Once reserved, it is no longer offered to any other brand. The exact scope of this exclusivity is set out in your contract. LIUM may present the work in its portfolio, as set out in the contract. Commercial usage rights are defined in your quote and contract.

IDEAL FOR
  • Fragrance
  • Beauty
  • Skincare
BACK TO IDEAS